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Case Code: LDEN144
Case Length: 12 Pages 
Period: -   
Pub Date: 2019
Teaching Note: Available
Price: Rs.300
Organization : -
Industry :Packaging Material
Countries : India
Themes: Environmental Sustainability/ New Product Development/ Entrepreneurial Strategy
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Leadership & Entrepreneurship

Finding a Green Solution to Plastic: Kevin Kumala’s Cassava Bags

 
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BACKGROUND

 

In 2014, when taking a sabbatical from his studies in the US, Kumala decided to visit his native Indonesia and enjoy diving and surfing at the country’s beaches. One rainy night while he was out enjoying himself with his friends, Kumala noticed passing motorcyclists who were wearing massive plastic raincoats. The sight of the ponchos made them think , ‘Where do these ugly, toxic rain ponchos end up?’ Kevin asserted, “I was with a friend sitting outside a bar and we were seeing hundreds of motorcyclists wearing vinyl ponchos. It clicked that these disgusting, toxic ponchos would be used a few times and then discarded, but they would not decompose.” ...

 
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